The Product-Market Fit Framework
The biggest misconception about getting to PMF is that it’s a linear and finite process.
What is it?
The Product-Market Fit Framework is a flexible information architecture that empowers stakeholders to build and maintain full visibility of their market-facing positioning.
The PMF Framework
Getting to product-market fit requires a deep understanding and a shared vision of how a product solves a consumer challenge under particular market conditions and competitive landscape.
The vision of a products’ place in the market is constantly evolving. Getting to PMF requires organizational speed and agility adopting and implementing new insights as they arise.
The Product-Market Fit Framework does just that!
