Services

My objective is to help you cut through the clutter, fast forward your GTM process and drive sustainable growth, via a combination of strategic guidance and tactical execution.

Fractional CMO & Advisory

  • GTM strategy and launch planning

  • Digital marketing strategy, campaign planning and management

  • Brand development

  • Product marketing strategy and execution

  • Segmentation and targeting

  • Positioning, pricing, and packaging

  • Market research, user research and competitive analysis

  • Team leadership, training, and recruiting

I work with leadership teams to build practical plans, and hands-on execution for mission-critical initiatives with high ambiguity and complexity.

Product Packaging & Positioning

This process is my core expertise, supported by a proven framework to ensure alignment and differentiation.

Whether developing a new product or evolving an existing suite, I provide a clear framework and expertise to help leaders map their target audience, challenges, and to craft a product’s differentiated value into a compelling solution.

GTM Strategy

I help businesses transform their Go-To-Market strategy into a scalable "revenue factory." I work closely with leadership teams to define potential growth avenues, aligning product, marketing, and sales strategies for maximum impact.

  • Cross-functional alignment and integrated GTM planning

  • Digital advertising strategy

  • Sales enablement

  • Demand generation, ABM, inbound marketing

  • Website architecture and content strategy

How I Can Help

I believe that many of the principles I advocate are transferrable across industries and company types. That said, there’s always a learning curve.

In the interest of time, and transparency, I specialize in:

  • Enterprise Software (SAAS & managed service)

  • Retail, CPG, Auto, Travel

  • Ad-tech, Mar-tech, B2B, B2B2C, B2C

  • Industry 4.0, Supply chain analytics

  • Blockchain, Web3 (& metaverse)

  • Marketing operations